Word: contently
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Dates: during 2000-2009
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While sites like Myspace and eBay emphasize a dizzying array of features and options, Joost opts for minimalism. Unlike YouTube, Joost has no user-generated content. Instead of video clips of rapping grandmas, crashing skateboarders and blathering strangers, Joost focuses on network-quality programs. And unlike Apple's iTunes, which sells TV shows and movies, Joost is free, though its content is peppered with one to three minutes of ads an hour. It's a 50-year-old broadcast model updated...
...comes down to what you can watch. Content is still king. While Joost now offers fewer than 50 channels, it will soon have hundreds, and eventually thousands. To keep things simple, you can stick to a few channels. Or you can open the floodgates. "Today TV is 500 channels but we're not far--maybe three years--from a 5,000-channel world," says Hilmi Ozguc, CEO of Maven, which powers Internet TV for media companies like CBS and Univision. "And in 10 years, we could easily be at 50,000 channels from all over the world. You'll have...
Joost is lean-back from a content point of view, but its attractiveness to advertisers is in getting you involved. Ad execs love Internet TV because its audience is measurable, targetable and interactive. "If you spend 10 minutes learning about a new car you're interested in," Ozguc says, "that's worth gold to advertisers." By 2010, Parks Associates estimates, the online-video market will grow fivefold, to more than $7 billion. So far Wrigley, T-Mobile and Maybelline have signed on, and others may customize ads not just by location but also by viewing style. Watching Lassie, Benji...
YouTube stirred enormous buzz with its growing video community last year, and Zennstrom and Friis, who had no formal business plan, faced a quandary early in the project's development. Should they chase the user-generated-content train or go after video of a different kind? They chose the latter path, despite the dollar signs dangling from YouTube. Given the fortunes Zennstrom and Friis had already accumulated, they could afford to gamble on the venture, which they have largely funded on their own. "They're cutting edge, passionate and aggressive," says Lucas Mann, co-founder of MusicNation, an artist-development...
...that is pressed between the icy breaths of February and the eventual warmth of April. The air is still brisk enough to warrant a jacket but lacks the icy teeth to demand a coat and a scarf. The snow has abandoned its campaign to conquer the world and appears content to defend its strongholds away from the sidewalks and roads where the green happy grass also begins to shake off its winter layers. People seem to be more pleasant around March 1st. I think this is because somehow they sense that the equinox is approaching, and soon the darkness...