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...This notion of charging for content is an old idea not simply because newspapers and magazines have been doing it for more than four centuries. It's also something they used to do at the dawn of the online era, in the early 1990s. Back then there were a passel of online service companies, such as Prodigy, CompuServe, Delphi and AOL. They used to charge users for the minutes people spent online, and it was naturally in their interest to keep the users online for as long as possible. As a result, good content was valued. When...

Author: /time Magazine | Title: How to Save Your Newspaper | 2/5/2009 | See Source »

...people in the U.S. got their news online for free than paid for it by buying newspapers and magazines. Who can blame them? Even an old print junkie like me has quit subscribing to the New York Times, because if it doesn't see fit to charge for its content, I'd feel like a fool paying...

Author: /time Magazine | Title: How to Save Your Newspaper | 2/5/2009 | See Source »

...Wide Web. Wired and TIME made the plunge the same week in 1994, and within a year most other publications had done so as well. We invented things like banner ads that brought in a rising tide of revenue, but the upshot was that we abandoned getting paid for content. (See the 50 best websites...

Author: /time Magazine | Title: How to Save Your Newspaper | 2/5/2009 | See Source »

...history's ironies is that hypertext - an embedded Web link that refers you to another page or site - had been invented by Ted Nelson in the early 1960s with the goal of enabling micropayments for content. He wanted to make sure that the people who created good stuff got rewarded for it. In his vision, all links on a page would facilitate the accrual of small, automatic payments for whatever content was accessed. Instead, the Web got caught up in the ethos that information wants to be free. Others smarter than we were had avoided that trap. For example, when...

Author: /time Magazine | Title: How to Save Your Newspaper | 2/5/2009 | See Source »

...easy Internet ad dollars of the late 1990s enticed newspapers and magazines to put all of their content, plus a whole lot of blogs and whistles, onto their websites for free. But the bulk of the ad dollars has ended up flowing to groups that did not actually create much content but instead piggybacked on it: search engines, portals and some aggregators...

Author: /time Magazine | Title: How to Save Your Newspaper | 2/5/2009 | See Source »

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