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...people said they preferred Coke, and their brains showed why: not only were the reward systems active, but memory regions in the medial prefrontal cortex and hippocampus also lit up. "This showed that the brand alone has value in the brain system above and beyond the desire for the content of the can," says Montague. In other words, all those happy, energetic and glamorous people drinking Coke in commercials did exactly what they were supposed to do: seeped into the brain and left associations so powerful they could even override a preference for the taste of Pepsi...

Author: /time Magazine | Title: The Brain: Marketing To Your Mind | 1/19/2007 | See Source »

...content of your profiles has been substantive and nuanced, and it would nice to see some of that reflected even in your headlines...

Author: By Paige Herwig | Title: Presidential Profile Headlines Are Biased | 1/19/2007 | See Source »

...sense 25 Ye ___ shoppe 26 Goes in haste 27 Author Umberto 29 Tease 30 Tokyo’s former name 31 Source of many a boring lecture 32 Uber 33 Showed amazement, as at a firework display 38 Biblical question 39 Tennis great Sampras 40 Sounds of content 41 And so on, briefly 42 Abbr. in two U.S. state names 44 Super Bowl group: Abbr. 46 Quantity 47 Henry Winkler role on “Happy Days” 48 Ones who give blood 49 “I know you’re in there...

Author: By Kyle A. Mahowald, CONTRIBUTING WRITER | Title: Mass. Communication | 1/18/2007 | See Source »

...Still content with easy livin?...

Author: By Andrew C. Esensten | Title: Why, Remix | 1/17/2007 | See Source »

...Still content with easy livin?...

Author: By Andrew C. Esensten | Title: Why, Remix | 1/17/2007 | See Source »

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