Word: contentment
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...formats from Broadway-show tunes to '80s hair bands, along with channels dedicated to sports, news, weather and niche shows like Derek and Romaine's, which would be fined into extinction if the FCC had its way. This being satellite radio, whose subscribers pay a $12.95 monthly fee, the content cops have no say in what's beamed down from Sirius' three satellites. And Sirius is taking full advantage of its outlier status to serve up fare you would never hear over the AM/FM dial, from frat-boy channels like Maxim Radio to hip-hop so crude it might make...
...hour, a key metric advertisers use to negotiate rates. "Our clients aren't falling over themselves to advertise on satellite radio," says Jon Mandel, chairman of the ad-buying firm MediaCom US. Karmazin says he is confident that his stars will earn their keep. "What makes the difference is content," he says in an interview at Sirius headquarters. "I don't know how you can do it on the cheap...
...folks who know the old Karmazin, the idea of splurging on content sounds like a remarkable change of heart for a guy who became a cult figure on Wall Street as a radio adman, the Infinity boss and a media consolidator focused on the bottom line. After selling Infinity to Westinghouse (which had swallowed CBS a year earlier) for $4.9 billion, he became head of CBS in 1999 and then sold the whole thing to Viacom for $40 billion. He found himself the No. 2 guy at Viacom, behind chief Sumner Redstone. The two clashed famously, in part over personalities...
...music to download. Although there's an iPod dock from TimeTrax for podcasting satellite radio, for now, she says, "my iPod will do." Sprint, meanwhile, launched a radio network this month (see sidebar). And Motorola is testing a service called iRadio that will allow users to download MP3s and content from Internet stations to a cell phone and, from there, beam it to a car stereo. (Internet radio groups like Live365.com aim to charge fees for that...
...even greater cause for alarm. In 2002, the families of several obese teenagers sued McDonald’s, claiming that the fast-food giant was responsible for making their children fat. The plaintiffs asserted that McDonald’s had deliberately misled them by withholding information about the nutritional content of its food. The mother of one of the teenagers, who, at 15, weighed in at over 400 pounds, claimed that she had “always believed McDonald’s was healthy...