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That's a far cry from the cost of Texaco Star Theater, which, like other Golden Age advertiser-owned TV shows such as the Kraft Television Theatre and The Colgate Comedy Hour, eventually disappeared as networks became more independent, and the lines between advertising and content were clearly drawn. But as the business grew more competitive--and less profitable--advertisers have demanded more of a presence in programs through product placement and sometimes even ownership. "It's the Wild West out there," says Frances Page, head of Magna Global Entertainment, which develops sponsor-supplied programming. "Each network and advertiser...

Author: /time Magazine | Title: The Sponsor Moves In | 8/23/2004 | See Source »

...have slashed costs by using relatively unknown actors and handheld high-definition cameras. At about $1.35 million, each episode costs roughly two-thirds the amount of a standard show. But despite the financial benefits, there are some questions about the long-term effect on creative decisions if advertisers control content. ABC's Pedowitz insists that creative approval remains with the network, even in the case of a plot line involving the teenage daughter's dilemma over whether to have an abortion, an issue more sensitive than sponsors might be comfortable with. "Time will tell," says media consultant Erwin Ephron...

Author: /time Magazine | Title: The Sponsor Moves In | 8/23/2004 | See Source »

...varies from batch to batch, depending on how it's grown, the U.S. Drug Enforcement Administration says that as much as 25% of BC Bud is made of the psychoactive drug tetrahydrocannabinol (THC). In contrast, the pot that the hippie generation smoked in the 1970s had only 2% THC content, and most pot consumed in the U.S. today averages about...

Author: /time Magazine | Title: Crime: This Bud's For The U.S. | 8/23/2004 | See Source »

...weeks. Each device has a color screen and a hard drive that can store music, pictures and video. It may prove difficult to enjoy a full-length movie on a 3.5-in. screen, but you will have other media from which to choose: Microsoft has partnered with content providers like CinemaNow and Major League Baseball (just in time for the World Series). You can preorder either the Creative 20-GB Zen PMC or the Samsung Yepp YH-999 on Amazon.com ($500 apiece; scheduled to ship in early September). The iRiver PMC, available in both 20-GB and 40-GB models...

Author: /time Magazine | Title: Tech: Home Theater To Take With You | 8/23/2004 | See Source »

...reinforcing stereotypes about Muslims, and making Norwegians think it's O.K. to discriminate against immigrants. Rehman rejects the criticism. "I'm not out to stimulate dialogue but to satirize people's attitudes," she says. "That's why I make fun of religion, nationalism and Norwegian smugness." Rehman is not content to let her humor do the talking, though. In 2000, she posed nude on the cover of the tabloid Dagbladet, her body painted with the colors of the Norwegian flag. "I'm a free woman," she says. "I take my clothes off to provoke the authoritarians in order to expose...

Author: /time Magazine | Title: Nice Witch of the North | 8/22/2004 | See Source »

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