Word: contentment
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...Internet service to court for copyright infringement. While details haven't been finalized, Bertelsmann is close to announcing a technical solution that will allow Napster to charge a monthly subscription fee in exchange for legal access to record company music. Similar solutions will have to be worked out for content transferred to set-top boxes and mobile phones, as well. "What we have to realize is that it is easier to steal intellectual property than it is to get legal access to it," Schmidt says. A big hurdle facing content providers like Bertelsmann is a lack of industry-wide standards...
Micropayments--also known as "pay-per-clicks"--enable sites to impose tiny charges for little bits of online content. The reason they are needed is that macropayments haven't been working very well. Except for the Wall Street Journal and some pornography services, content sites have been having a hard time selling subscriptions. The new thinking is that people might be willing to pay for content provided 1) they can pay a la carte for only the specific articles, music and streaming videos they want; and 2) they don't have to pay very much...
Harvard Business Review (HBR) has begun an $8 million advertising effort to publicize changes in the magazine's content and publication schedule...
While the advertising campaign is a significant one, Wetlaufer said the magazine's core content and style will remain largely the same...
Beginning in January, HBR stepped up its frequency from six issues each year to 10. It also incorporated new stylistic and content elements to make the magazine "more modern," including three new columns...