Word: contentous
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...classic confrontation more than 30 years in the making, and it will continue until the Bush era ends: One side is completely comfortable with using its subpoena power against an executive branch, while the other is utterly content to ignore...
...Apple partnership gives Disney an elegant solution to a dilemma facing every entertainment company in the digital age: Will the content companies (movie studios and TV producers) rule the day, or will the distribution channels (cable companies and devicemakers) prove more powerful? The deal with Apple gives Disney a strong presence on both sides. But Iger hopes to go much further--he wants Disney and Pixar characters and programs on the screens of every type of electronic gadget imaginable. "More and more people are using this technology to do all sorts of things," he says. "We need...
...makeover of Disney.com unveiled in February, reflects that mind-set. The content of the site used to be heavy on information and light on entertainment. Now the portal is billed as a one-stop shop for all things Disney, from fan chat rooms to interactive games to video of movies both vintage and new and do-it-yourself vacation planning to Disney destinations. To capitalize on the mania surrounding the release of Pirates of the Caribbean: At World's End, the elaborate DisneyPirates.com site plunges visitors deep into the virtual world of Captain Jack Sparrow, beyond the usual trailers, screensavers...
Producers at the ABC, ESPN and Disney Channel sites also dreamed up derivative content based on the TV networks' programming, including live webcasts of stage concerts by the cast of High School Musical and interactive podcasts for devotees of Lost. "The Internet is not just an information, communication and commercial medium anymore," Iger says. "It's now an entertainment medium, and so it's essential for us to find ways to use it to deliver our branded products and programs...
...office winners from the movie studio and signs that Disney's revamped online operation can contribute significantly to the bottom line. "The $64,000 question is: Where does Disney go from here?" says Miller, of SMH Capital. The Internet Group is working on YouTube-style user-generated content, MySpace-style personal Web pages and online social networking on Disney.com that is safe and family-oriented...