Word: contentous
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...Content is king." It's a phrase uttered repeatedly by media executives making the case that the movies, music, TV shows, books and journalism their companies produce are the core of their business...
Google makes virtually all its money--$10.6 billion in revenue last year and $3.1 billion in after-tax profit--selling advertisements. But except for a few endeavors like Google Maps, it's a media firm that produces no content. Rather than take on established media outfits as outright competitors, Google has been trying to persuade them to let it help them find audiences and sell ads. Some media powers have signed up. But the prospect of a world organized on Google's terms remains unsettling to executives accustomed to controlling the path their products take to consumers...
...Once, we had a very simple distribution model, our own branded store," Mark Thompson, director general of the British Broadcasting Corporation (BBC), told me. Now "we've got to get used to an environment where people access our content in a variety of different ways." Thompson sees this as an opportunity--the BBC signed a deal in early March to set up three new "channels" on Google's YouTube site to show short video clips from its programs and share in the ad revenue YouTube generates. "One of the things no media organization can do now is cancel the future...
...media giant Viacom--whose founder, Sumner Redstone, is credited with coining the phrase "Content is king"--has taken a different tack. Viacom's Daily Show and Colbert Report generated a steady stream of popular clips on YouTube. In February the company demanded that YouTube remove the videos, and this month it sued Google for $1 billion. Viacom also signed a deal to distribute shows via YouTube competitor Joost...
Jimmy Wales, co-founder of Wikipedia.org, is a self-proclaimed ?anticredentialist? and in six years has revolutionized the way we share-and generate-information online. Wikipedia, now in 250 languages, rides on the idea that truth rises to the top of user-generated content. though a recent scandal proves that's not always the case...