Word: contentous
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...loads of our data--what we search for, what we say in our Gmails--so we need to know it won't be evil with them. That's why Google declined that U.S. government request. That's also why, unlike Yahoo!, Google doesn't want to create its own content in any significant way. Once you do that, Brin and Page reason, people will start to wonder about the search results, whether they are skewed to help Google's bottom line. And once people wonder about that, the whole model--of this innovative, seemingly trustworthy company--is compromised...
...organize and search for information. It will try to make money on most of them, primarily through advertising. It will expand more overseas (Google calculates that two-thirds of the world's Internet population speaks a language other than English), and it will form more global partnerships with content providers. Here are some things Google watchers speculate it is pursuing: new ways to search for (and perhaps buy) music, an online payment service to rival PayPal, some sort of smart phone, a space elevator to transport stuff to the moon. (Don't laugh. Brin and Page can't seem...
Google then had another brainstorm: extend the ad-link idea beyond search queries so that any content site could automatically run ads linked to its text. Google's technology, known as AdSense, can instantly analyze the text of any site and deliver relevant ads to it. Your sneaker company could place ads on tennis-information sites that participate in the Google network. Brin and Page signed up thousands and thousands of clients before their competitors knew what was happening. Now Google plans to apply the model in other media, and it just bought dMarc Broadcasting, whose automated systems connect advertisers...
...That, more or less, is what Yahoo!'s bet is about. Yahoo! figures we won't be satisfied with a fat data-crunching search engine like Google's. Yahoo! is focusing instead on "social search," in which everyday Internet users pool their knowledge to create alternative systems of content that deliver more relevant results--which, of course, can be monetized...
...understated. Europe, although it has given the world its fair share of evil, has given the world the principles of democracy, human rights, and international law, the building blocks of any political system that does not denigrate man’s dignity. While many in America are content to smirk at Europe’s failures, or take some measure of pleasure in its impending collapse, we should all pray and hope that the continent that gave us not only Hitler and Stalin but also Beethoven, Bach, Locke, and Kant can save itself from its accelerating descent into inconsequence...