Word: contentous
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Just recently, Lufthansa unveiled the world's only terminal exclusively for first-class passengers, and announced the start of business-class-only flights across the Atlantic. But not content with these moves to court well-heeled customers, it's played another ace: access to Europe's largest fleet of private jets...
Wilson's exertions have been matched by those of his counterparts across the packaged-food industry. A Food and Drug Administration (FDA) rule goes into effect on Jan. 1 requiring nutrition labels to include the trans-fat content of packaged foods in which it exceeds half a gram per serving. Eager to pre-empt the requirement, manufacturers--from ABC Bakers, maker of Girl Scout Cookies, to Campbell Soup Co.--have been scrambling to come up with trans-fat- free recipes for their products...
...runs on that hardware (Mac OS X), and it makes programs that run on that operating system (iTunes, iMovie, Safari Web browser, etc.). It also makes the consumer-electronics devices that connect to all those things (the rapidly multiplying iPod family), and it runs the online service that furnishes content to those devices (iTunes Music Store). If you smooshed together Microsoft, Dell and Sony into one company, you would have something like the diversity of the Apple technological biosphere...
...other portable video players out there, but none look as nice or are as easy to use as the new iPod. And it works well--seamlessly, as Jobs would say--with the iTunes Music Store, which gives users a quick, legal and reasonably cheap way to buy video content (which so far consists of music videos, some charming Pixar shorts and a few TV shows from ABC, including Lost and Desperate Housewives). That is the kind of integration that Apple's approach makes possible...
...Jobs to a burst of understatement. "There is no market today for portable video," he says. "We're going to sell millions of these to people who want to play their music, and video is going to come along for the ride. Anyone who wants to put out video content will put it out for this. And we'll find out what happens." Yes, we will. We're all coming along for the ride, and we all know who's going to be driving...