Word: contentous
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Yahoo! is not the only engine searching for the content holy grail. The other major Internet companies--Google, AOL and MSN--all have their own strategies to capture more eyeballs for their sites. AOL (which, like this magazine, is owned by Time Warner) has worked with shows like Big Brother and Who Wants to Be a Millionaire? on advertising cross-promotions and last month announced it was talking to TV production houses about developing its own online content. Microsoft, though slower to embrace Hollywood, is putting its Encarta encyclopedia on its search site. Even Google, which says it is committed...
...Apple's iTunes store has shown that it is possible to make money with paid online distribution of content. In fact, Semel bought San Diego--based online music-subscription service Musicmatch last fall for $160 million and will soon launch a new digital music store of his own, possibly by the end of this month...
...loyalty that governed its ways. Stringer stands outside the firm's hierarchical family system. His inherent foreignness may well provide him a degree of freedom to maneuver, which none of his illustrious predecessors enjoyed. His challenge will be to integrate Sony's electronics and entertainment businesses, which depend on content creation and distribution, into the single value chain that has been Idei's vision for Sony. If Stringer fails, Japan's business community might experience a relief that is deeper-seated than mere schadenfreude. His success might aggravate the self-uncertainty that is endemic in Japan today...
...even without any cultural clashes, that will not be easy. Sony is a mature, $70 billion-a-year business; it can't grow as fast as it did when it was young and nimble. The company is known for fiefdoms and fierce battles between content units and hardware departments over compatibility, copyright and distribution issues. "You have to break down the silo walls that helped iTunes [Apple's online music store] clean our clock," says Stringer. "You've got to collect people who buy in to change-and if they don't, you have to move them...
...death, his paper's publisher, Hernan de la Cruz, says he has hired three bodyguards and has taken to carrying a .45-cal. pistol for protection. These are logical precautions, no doubt, but what about the many journalists who cannot afford such measures? For now, they might have to content themselves with the advice offered on page 28 of Staying Alive: "Work out an emergency procedure with your office and your family. They should know what to do in case something happens...