Word: contentous
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...hours a month, according to Nielsen/NetRatings. But unlike sites that generate ad revenues by inserting pop-ups or banners along a page that are easily identified (and ignored), Neopets offers marketers what company CEO Doug Dohring calls "immersive advertising." The company integrates ad messages into the site's content, creating "advergames" for clients based on a product-or brand-awareness campaign. The company then tracks site activity and provides demographic and usage data to customers, offering a window into kids' purchasing habits...
...company headquarters in Glendale, Calif., posters of Neopets dolls decorate the walls, and dozens of young workers sit in cubicles programming and creating content for Neopia. Speaking in a conference room, Dohring emphasizes that branded content is less than 1% of the site's total. "We're not trying to be subliminal or deceive the user. We label all the immersive ad campaigns as paid advertisements...
...critics say websites like Neopets enable advertisers to skirt TV-industry practices that alert children to commercials with bumper announcements like, "Hey, kids, we'll be right back after these messages." Neopets Inc. press materials declare that advertisers can embed their brands "directly into entertaining site content." The practice isn't illegal, and Dohring says Neopets complies with the Children's Online Privacy Act, which bars companies from collecting personal information from Internet users under 13. Still, by embedding brand characters into games and activities, the ad "just goes unnoticed by the child, much less the parent," says McNeal...
...spreadsheet in the den while you walk down memory lane in the living room. The trick to using a media player is to make sure all your files are clearly labeled and organized into folders of manageable size. Otherwise you will find yourself scrolling through a mountain of content, searching for your brother's wedding album. You have your audience's attention only for so long...
Suffering from severe depression yourself is bad enough. The smallest effort seems huge; feeling happy, or even content, is impossible to imagine. Things can get so bad that suicide may seem the only rational course. But it's almost worse when your child is depressed. Watching someone you love go through such misery is agonizing. You would do anything to help...