Word: contest
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Dates: during 1950-1959
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...North Carolina was gripped by a talkathon mania, and the leading contestants were all women. Fayetteville's radio station WFLB set the format: the contestants started talking before an audience outside the plate-glass window of a TV appliance store, kept on until exhaustion, sleep or urgencies of nature ended the ordeal. Other North Carolina stations matched WFLB's stunt, upped the prize value progressively to $3,000. Sue Huron, a Pittsburgh secretary of 22, kept Fayetteville station WFAI busy crackling out regular reports on her monologue of 92 hrs. 1 min. 4 sec. Then Kansas got into...
...Deejay Rege Cordic of Pittsburgh's pioneer station KDKA hit upon the "ancient" sport of brick throwing. The contest was moved to a wharf jutting into the Allegheny River after the first contestant threw his brick 67 ft. 2 in., "smack into a tentful of boy scouts." In all, some 75 athletes heaved their bricks into the water. Record toss: 80 ft., give or take a yard or two. What was it all about? None of the brick heavers were quite sure. But Disk Jockey Cordic has a new hobby magazine coming out in the fall, to be called...
Hawaiian Holiday. Philco Distributors of Los Angeles recently offered a Hawaiian holiday to its top dealers, retailers and sales personnel, got 100 winners. The program cost $60,000, but it increased sales 30% during the contest period. Bell & Howell this year will give three trips to Las Vegas, Nev. for top salesmen, with the added incentive that head office VIPs will take over their territories, push the least-promising prospects. Some companies offer fully paid trips to Europe...
...force got a free trip (with their wives), plus $25 for each point over the quota. Rich's department store in Atlanta offers monthly bonuses to all its salespeople for topping their set quotas, once or twice a year holds a King-and-Queen contest in which the leading male and female salespeople are crowned with great hoopla by Rich's President Richard H. Rich...
Just as if he were really in a contest, Presidential Candidate Adolfo López Mateos rolled through Mexico City this week at the head of a giant parade of gaily decorated floats and charros (cowboys) on prancing horses. As they have since 1946, Mexicans will go to the polls next week and-barring an upset more sensational than Harry Truman's-elect the candidate of the Party of Revolutionary Institutions (P.R.I.) to a six-year term...