Word: contest
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Dates: during 1960-1969
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...Contest...
Spivey's Corner (pop. 100), North Carolina, had its big day in history last week. It was there that once and for all they drew the line between hollering and hollerin', in the goldarnedest contest that the village had seen since Dewey Jackson won half a ton of fertilizer for hog calling...
...event was the first National Hollerin' Contest that anybody knows about, and contestants came from as far away as Louisiana and Maryland to pay tribute to a minor art form that dates back to way before the days of the telephone. Hollerin' is the way folks used to communicate when they lived a mile or more apart. It requires a lot of lung power, and just plain shouting will not do. Traditionally, each farmer had a set of hollers that were recognizable as his own by their beat, melody and style of delivery. Some hollers were based...
...When contest day came, the volunteer fire department spread a barbecue, the ladies baked cakes and, although nobody ever explained why, a Green Beret unit from nearby Fort Bragg put on an exhibition of hand-to-hand combat. There was an upset in the women's division: Mrs. Anita Thornton, whose dinner call can be heard by her husband three miles away, lost to Mrs. Jeanne Marie Brown of New Orleans, who charmed the judges with her "Dismal Swamp Call." Dewey Jackson won the big gold trophy, as expected, then triumphed in the duet competition with his brother...
...Soon after that caught on, Young & Rubicam hired an actress with a throaty voice, just like Gunilla's, to implore, "Put it on, put it all on" -an appeal for customers to buy Plymouths and load them with all manner of optional equipment. Eagle Shirtmakers' color-naming contest of five years ago-in which the winning entries included Foreseeable Fuchsia, God's Little Ochre and Hot Chestnut-was revived this spring by Young & Rubicam for Ford's Maverick. The car colors range from Freudian Gilt and Original Cinnamon to Anti-Establishmint...