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With ABC running Who Wants to Be a Millionaire three days a week and the other major networks airing prime-time quiz shows, professional contestants around the country are enjoying a gold rush that would make an Internet entrepreneur jealous. Daniel Avila used to have to make a phone call...

Author: /time Magazine | Title: Television: Going Millionaire Crazy! | 1/17/2000 | See Source »

Millionaire's interactivity is very merchandise friendly, but most people think viewers tuned in in the first place simply because of all those zeroes the show gives away. "The drama on television at this point is so pitifully synthetic that the only real drama is on the quiz show," says...

Author: /time Magazine | Title: Television: Going Millionaire Crazy! | 1/17/2000 | See Source »

Do not call that 800 number. The Who Wants To Be a Millionaire people are tempting you--with their money, their fame and the opportunity to sit in a small room with Regis Philbin. Do not be fooled, no matter how good a living-room contestant you are. What they...

Author: /time Magazine | Title: You Do Not Want to Be a Millionaire | 11/22/1999 | See Source »

But it didn't help. During a category called "Walken, Hopper or Keitel," we had to pick the actors who starred in a particular film. For Mother, Jugs & Speed, one contestant buzzed in with "Walken" and was pronounced wrong. Another answered incorrectly with "Hopper." Sensing a big opportunity, I rang...

Author: /time Magazine | Title: You Do Not Want to Be a Millionaire | 11/22/1999 | See Source »

Let my story be a warning. On the first week of Millionaire, contestant Paul Locharernkul said to Regis, "I feel like I'm sitting on the toilet and all of America is watching me." Think about it: even if you ace the questions, you might say something like that on...

Author: /time Magazine | Title: You Do Not Want to Be a Millionaire | 11/22/1999 | See Source »

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