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...magazines, which can bounce readers to a website, a competition or discount coupons. Last October in Tokyo, Northwest Airlines blew up QR codes to as large as 10 m in height and put them on billboards for passersby to snap, decode and win air miles in an online contest. Television execs are not about to give up the game, but on one selling point the outdoor industry is improving: its metrics. How many people see an outdoor ad and when they see it can be tracked much more accurately than ever. Since 1933, the only equivalent of TV's Nielsen...

Author: /time Magazine | Title: Getting On Board | 4/16/2006 | See Source »

After a weekend of mixed results, the Harvard softball team is hanging on in the Ivy race. The Crimson (15-16, 4-4) won its first contest against Brown on Saturday and its second game against Yale on Sunday, but was unable to complete the sweep in either twinbill, finishing .500 on the weekend.Harvard will look to even things out on Thursday when it travels to Amherst to take on UMass before another weekend of Ivy competition against league-leader Princeton and Penn.HARVARD 2, YALE 0After a scoreless inning of relief in the first game of the afternoon, sophomore Amanda...

Author: By Brad Hinshelwood and Daniel J. Rubin-wills, CRIMSON STAFF WRITERSS | Title: Crimson Suffers Disastrous Loss En Route to Weekend Split | 4/16/2006 | See Source »

...contest went down to the wire, but Ungar eventually pulled...

Author: By Karan Lodha | Title: SPORTS BRIEF: Ungar Captures Bronze at Worlds | 4/13/2006 | See Source »

...throw them. Second, it would firmly center social life on the House. Electing students to party suites would necessarily reward those most gregarious within the Houses. Voting would also give other residents more incentive to participate in House life. Some might fear that House elections will become a popularity contest. But this is a good thing. The house benefits far more from having sociable (read: popular) people living in party suites than it does from having decent, quiet people in them. The House’s icons are the loci upon whom a vibrant House life can be built...

Author: By The Crimson Staff, | Title: The People’s Party | 4/12/2006 | See Source »

It’s about time the Rolling Stones played in China; according to the Associated Press, the biggest musical event in that nation last year was “a televised ‘American Idol’-style song contest, Mongolian Cow Sour Yogurt Super Girl.” I am not making this...

Author: By Will B. Payne, CRIMSON STAFF WRITER | Title: You Can't Always Sing What You Want | 4/12/2006 | See Source »

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