Word: contests
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Dates: during 1930-1939
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After a second day of conferences during which he steadfastly refused to take sides in the contest for New York's Republican gubernatorial nomination, Nominee Landon repaired to Buffalo's ball park to deliver his hardest-hitting, most specific speech to date. Hammering at the New Deal at what he considered its weakest point, he declared...
...last week Georgians were agreed that the Talmadge-Russell contest had turned into their hottest political fight since Joe Brown and Hoke Smith chased each other over the red clay hills 32 years...
...staid Globe-Democrat decided to have a fling at big-time circulation promotion. Scheme adopted was one invented and successfully used by the rowdy New York Post and sold for $26,167 through its Publishers' Service Co. to the provincial paper. Known as the "Famous Names" cartoon contest, the circulation-catcher presented 84 drawings, one each day, by Cartoonist Peter Arno and a daily list from which readers were to guess the correct picture title. Like most such schemes, "Famous Names" was easy at first, soon grew harder & harder. Ten cents was required of contestants for each week...
Dazzled by such headlines as "YOUR QUICK WAY TO FORTUNE," "A CHILD OF 12 MIGHT BE AWARDED FIRST PRIZE!" and "YOU DESERVE SOME EASY MONEY," some 45,200 St. Louisans stuck through the contest at $1.20 each, racked their brains for a dozen weeks over the Globe-Democrat's "Famous Names." First trouble came when a Roman Catholic priest denounced the saucy drawings of Artist Arno. Soon the rival Star-Times, which once had an option on the contest itself, and Post-Dispatch began to hint that the contest was unfair. Finally two St. Louisans tied for first prize...
...trial, a saddened circulation manager testified that the imported contest had made the Globe-Democrat no money. In fact, if contest advertising were figured as an expense, the Globe-Democrat was $38,296 out of pocket. If the Globe-Democrat loses its case, it could be exiled from Missouri. Actually, the Attorney General, if he wins, may do no more than warn its publisher to conduct no more name games...