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...game spot, in which the leather-jacketed hero "gives a little love" and spreads goodwill rather than violence. And, in a sign of the emergence of user-generated content, Frito-Lay 's Doritos ad, which was both created by a consumer and voted on by consumers in an online contest, also ranked high as a trigger for the brain 's reward circuit. The ads that elicited little response in the ventral striatum, according to the UCLA study, included Robert Goulet 's turn as an office gremlin for Emerald Nuts and Sprint 's commercial for "connectile dysfunction...

Author: /time Magazine | Title: Brain Scans: How Super Bowl Ads Fumbled | 2/5/2007 | See Source »

...first set, but lost in a potentially demoralizing tiebreaker. He had to beat back three match points in the second set, but eventually won in a tiebreaker and then ran away with the supertiebreaker, 10-4.Although no other Crimson players won their matches, all took important steps forward in the contest, according to Fish.“Ashwin put his opponent in continual distress,” Fish said, referring to Ashwin Kumar’s match against 44th-ranked Matko Maravic at No. 2. “It’ll be a great match to build...

Author: By Jonathan B. Steinman, CRIMSON STAFF WRITER | Title: Men's Tennis Leaves Wolverine State Empty-Handed | 2/4/2007 | See Source »

...Division play, Harvard will return to action on Wednesday against non-conference foe Endicott. The Crimson will then hit the road to face league rival Sacred Heart on Friday. NOTE: Harvard was scheduled to play Puerto Rico-Mayaguez on Saturday, but the match was declared a no contest when Puerto Rico did not show up. According to NCAA rules, the match does not figure into the official win-loss record of either team. —Staff writer Karan Lodha can be reached at klodha@fas.harvard.edu...

Author: By Karan Lodha, CRIMSON STAFF WRITER | Title: Men's Volleyball Drops Five-Game Thriller | 2/4/2007 | See Source »

...women’s saber squad also won, 6-3, but the women’s epee lost a close contest...

Author: By Karan Lodha, CRIMSON STAFF WRITER | Title: SPORTS BRIEF: Harvard Holds off Duke at MIT Invitational | 2/4/2007 | See Source »

...season due to an arm injury he suffered last weekend.“Obviously it’s hard not to have Bode there to anchor the lineup,” said freshman J. P. O’Connor, who notched two victories in the Ivy League contests this weekend against Princeton and Penn. “Normally, if the match is within reach, Bode’s such a dependable guy that you can usually count on him to get the win and take the match for us.”Harvard won in a dominating performance against...

Author: By Tony D. Qian, CRIMSON STAFF WRITER | Title: Without Ogunwole, Wrestling Scores Split Against Penn, Princeton | 2/4/2007 | See Source »

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