Word: continentality
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In Africa the battle for the hearts, minds and lungs of new smokers is being waged particularly aggressively. The continent still enjoys the lowest smoking rates in the world, largely because most people just can't afford cigarettes. But the tobacco industry abhors a vacuum, and in recent years, it...
It's in Africa, however, that the battle for the hearts, minds and lungs of new smokers is being waged most aggressively - and Nigeria offers a telling look at how the fight is unfolding. For all the woes that beset the continent, Africa still enjoys the lowest smoking rates in...
Spreading the Scourge Big Tobacco's footprint in Africa has been hard to miss for a while. British American markets its wares - which include Dunhill and Pall Mall - in a vast crescent sweeping from South Africa to Congo and west to Ghana, as well as throughout North Africa. In 2003...
If such antismoking strategies are to succeed, health experts warn that speed is essential. "The challenge for Africa is to adopt policies to reduce tobacco use before the epidemic sweeps across the continent," says Matthew Myers, president of the Campaign for Tobacco-Free Kids. To that end, Nigeria is taking...
"Today is a historic day for Africa and marks the dawn of a new era for communications between the continent and the rest of the world," SEACOM Chief Executive Brian Herlihy said in a statement marking the launch. "Turning the switch on creates a huge anticipation but, ultimately, SEACOM will...