Word: contour
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Ironically, McCloskey has shown far more leadership than many other representatives who needn't worry about their return trip to Washington. While he has rebelled against the prevailing appeasement of the Serbs, more prominent Congresspersons with more leeway in their districts have followed every contour of the Clinton waffle...
Before even 250 of the cars were delivered, Ford Motor Co. recalled its brand- new Contour and Mercury Mystique sedans. Reason: a static electricity charge can build up on a shield attached to the fuel-filler pipe, igniting fuel vapors. The cars had been hyped by one of the most expensive advertising campaigns in company history...
...will spend an unprecedented $1 billion on ads, commercials, giveaways and other promotional stunts introducing all makes and models; more than $400 million will be devoted to touting the appealing new compacts. Says Steve Lyons, general-marketing manager of the Ford Division, which will spend $100 million selling the Contour alone: "This is the biggest launch campaign in our history. These are important cars for us, new cars with new names. We've got a lot of explaining...
...even Lee Iacocca, ever used a simile like that to describe a Dodge Aries. The Cirrus and its eminently drivable competitors may go a long way toward winning back that lost generation of drivers. Detroit has certainly set ambitious goals for them. Although the new compacts like Contour and Cirrus are in the same size bracket as the Honda Civic and the Toyota Corolla, for example, they are squarely aimed at taking away customers from the larger (and more expensive) mid-size Honda Accords and Toyota Camrys. The strategy is to squeeze the popular mid-size Hondas and Toyotas between...
Ultimately, it is the guts and good looks of Detroit's new compacts that will have to do the hard work of rebuilding consumer loyalty. Ford, for one, is betting $6 billion in development costs that once people try the Contour and its cousins, they will never look at an Accord or Camry the same way again...