Word: contouring
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...developed by two Italians three years ago and has been tested successfully at European resorts, including Cortina d'Ampezzo and Tarvisio. Sno-Mat's secret is that it comes in small, interlocking units, each of which looks like a giant pince-nez; they thus hug the contour of the land while presenting no joints to catch the sharp ski edges or the skier's thumb and fingers, should he fall. In addition, the units are covered with thick, round-ended bristles, colored green to guard against ultraviolet rays that make the plastic brittle...
...economy theme is just as pronounced in the Javelin ads. Aimed at the burgeoning youth market, they tackle Ford's successful Mustang head-on with the pitch that the Javelin, while similarly priced (about $2,500), offers such values as contour bumpers, bigger engines and more leg room. To dramatize the car's jumbo gas tank (19 gallons v. the Mustang's 16), one television commercial shows a gang of toughs-"Hey hood, look at the hood!" their leader shouts-siphoning petrol from a parked Javelin. A magazine ad goes even further in highlighting the Javelin...
...Mustang. Along with its new-look Javelin, A.M.C. has sought a new look in advertising, signing on the currently hot Wells, Rich, Greene agency (other accounts: Benson & Hedges 100s and Braniff airlines), which plans to tackle the Mustang headon, with the pitch that the new car has features-contour bumpers, hand-welded roof, more leg room-that make it a swell value. A.M.C.'s brass expects the total specialty market to reach 1,000,000 car sales next year, counts on the Javelin to capture a 5% slice, or 50,000 cars. Added to American's present...
...night as planist Robert Helps, violinist Isadore Cohen and 'cellist Charles McCracken teamed up to perform the well-known and beloved work. By professional strandards, it was a fairly sloppy performance. The strings, especially the 'cello, suffered periodic spates of bad intonation; phrasing in the piano seemed to lack contour and direction; and on the whole the three sounded as if they had not much time to play together...
...concessions if he agreed to keep his land undeveloped, could hold back industry from the shoreline and crowning highlands, at the same time keep the countryside in private hands. Intelligent zoning could induce subdividers to arrange houses in clusters rather than wasteful grids and to follow the natural contour of the land instead of flattening it with the bulldozer...