Word: contracting
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Airness is imbued with the irresistible cool derived from celebrities the French love most: soccer stars. But how could he swing that when all the pros worth recruiting were already under contract to Nike, Adidas and Puma? "I came up with the concept of the extra sports contract"--getting players to wear Airness in their private life, once their on-field obligations were over." French-African roots were key to signing stars like Didier Drogba, an Ivorian who plays for the top English team, Chelsea. Those ties also allowed Koné to go to the next level, signing Airness...
...life's little ironies that her decision to take time off for motherhood led to her most successful work. As she scrambles to wrap up the season, Rhimes has already started developing the news-correspondents show. And she's still under contract with Disney to deliver two more movies. Rhimes is adamant that she will remain closely involved with Grey's. "This is my other baby. I'm not leaving it," she says. And why would she? Babies have been great for her career...
...course, the company wanted to crush a stumbling Adidas--which had lost $100 million in 1992--for good. By 1997, in true Nike fashion, the company signed an iconic endorser--the Brazilian national team, fresh off its '94 World Cup victory--to a 10-year, $200 million contract. "Football is dance," says Remlinger. "And Brazil dances magnificently...
Keeping the labor peace is critical for Wagoner since he will soon have bigger issues to face: reaching a deal with the U.A.W. for a master contract to replace the one expiring in September 2007. Under the current contract, GM can close factories but can't lay off workers; they go into a "jobs bank" and collect wages and benefits even if they sit around and play cards. Wall Street estimates the program costs $600 million a year. "Clearly, it's an area of uncompetitiveness," Wagoner says. It's sure to be on the agenda. So too will...
...various cost-cutting moves should boost the bottom line, resulting in net income of $1.6 billion next year, Bruynesteyn estimates. Yet the healthier GM's finances appear, the more difficult it will be to persuade workers to accept big wage and benefits cuts in the next contract...