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...should be. After years in the soccer wilderness, the famously dour 52-year-old has just signed a lucrative contract to manage the national team of Thailand, the self-styled Land of Smiles. The former Everton midfielder seems an unlikely choice. Thailand is a well-mannered country where fun comes first and losing your temper is a sign of weakness. Reid is known for high-volume, expletive-rich team talks and a habitually grim expression. At Sunderland, an English team he once managed, supporters used to sing, to the tune of the Monkees' "Daydream Believer," "Cheer up, Peter Reid ..." Land...
...World Cup finals in 2014. It is a daunting task. Reid must motivate not only talented yet underperforming young Thai players but also millions of cynical Thai fans who would much rather watch English Premier League football than their often amateurish homegrown variety. Though Reid has a four-year contract, his honeymoon period will be much shorter. "People want the Thai team to upgrade itself, and not just into an Asian powerhouse," says Tor Chittinand, soccer correspondent for the Bangkok Post. "We're aiming for the World...
...reason to be cheerful: a contract reported to be worth $1.5 million a year. While that's small compared to the nearly $9 million Fabio Capello is paid to manage England's national squad, it's very big money by Thai standards. Reid's base salary is 33 times bigger than that of his predecessor, Charnvit Polcheewin, who resigned after Thailand's failure to qualify for the 2010 World...
...Lotteries have the powerful incentive of providing a variable reinforcement, with big payouts sometimes and smaller ones others," says Volpp. "For the deposit contract, the idea is that people are very averse to losing money. It's good to have some skin in the game...
...surprise who did best. At the end of the 16-week trial, the lottery group dropped an average of 13.1 lb., with 53% reaching the goal. In the deposit-contract group, the average weight loss was 14 lb., with 47% taking off 16 lb. or more. People in the no-incentive group logged an average weight loss of just 3.9 lb., with only 11% of them reaching the 16-lb. goal. As for the payouts? The winning lottery players walked away with an average of $272.80. The most successful members of the deposit group pocketed a cool $378.49, on average...