Word: contractive
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This is a sea change in the mind-set of Americans and represents the rise of what we're calling the ethical consumer. Just as our DNA as Americans contains a commitment to volunteerism and civic participation, there is a new social contract evolving between many Americans and businesses about what goes into making the products we buy. This does not change the need to serve in traditional ways. In fact, according to our poll, ethical consumers in the past year volunteered at higher rates than the rest of the population...
...fact, in the poll - speaking of millennials - about a third of Americans - you know, I have to think of some interesting names for them - "the Responsibles" basically say that they've changed their lives and they've made essentially a kind of new social contract. They're buying things that are greener; they're buying things that have a sense of social responsibility. And this group is about 70 or 80 million Americans. They're younger, they're better educated, they're more diverse...
...some ways they're a vanguard of this - of what Americans will be like 10, 20 or 30 years from now. I wonder if you could talk about this idea of is there kind of a new social contract that this group of Americans or Americans as a whole are embracing. The President: Well, I think this is a positive thing, and it speaks to something we've tried to express during the campaign - Washington hasn't quite caught up to it yet - and that is that a traditional argument was between those who thought government could do everything...
...summer, 82% said they have consciously supported local or neighborhood businesses this year. Nearly 40% said they purchased a product in 2009 because they liked the social or political values of the company that produced it. That's evidence of a changing mind-set, a new kind of social contract among consumers, business and government. We are seeing the rise of the citizen consumer - and the beginnings of a responsibility revolution...
...ways to counter rising health-care costs associated with an aging population, expensive new medical treatments and rising patient expectations. The result is often a clash of cultures. A former analyst at A.T. Kearney, who spoke to TIME on condition of anonymity because of a nondisclosure clause in his contract, recounted the reaction of senior British health officials when he suggested that they adjust for increases in pharmaceutical costs by upping the fee patients pay for prescription drugs by the equivalent of $1.60. Most British citizens currently pay around $12 for prescriptions...