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...included performances of the same repertoire played by different artists to show the dramatic shifts in style and temperament through the century. The collection contains a recording of Vladimir Horowitz playing the Tchaikovsky Piano Concerto No. 1 during World War II. The performance is fanatical and wild--in sharp contrast to Van Cliburn's rendition, recorded after his famed competition win in Moscow in 1958, which is tender, lyrical and full of the charm that captivated the Russians. Similarly, Great Pianists traces the varying interpretations of Chopin through the century--from Ignaz Friedman (tempestuous, uncontrolled) to Artur Rubinstein (cool, modern...

Author: /time Magazine | Title: Music: Piano Bravissimo | 12/7/1998 | See Source »

Burnett's creativity was in stark contrast to that of some of his contemporaries, who built advertising companies around research and marketing expertise. Burnett forged his reputation around the idea that "share of market" could only be built on "share of mind," the capacity to stimulate consumers' basic desires and beliefs. To achieve this goal, Burnett moved beyond standard industry practice. Early ad schemes were based primarily on a foundation of carefully worded argument focused on the purported qualities of the product being sold. Images were mere decoration for the argument...

Author: /time Magazine | Title: Leo Burnett: Sultan Of Sell | 12/7/1998 | See Source »

...year-old Ted Turner, who also recently gave a billion dollars to the United Nations for humanitarian causes. Turner was following the tradition of the Astors, Mellons and yes, Carnegie, who put much of their fortune into such good works as libraries, hospitals and museums. Microsoft's Gates, by contrast, has yet to follow robber-baron etiquette--other than pouring money into his own dream castle...

Author: /time Magazine | Title: Palace Envy | 12/7/1998 | See Source »

...contrast, the explosion of business websites has led to a democratization of data. The Microsoft Network and many others give us--almost free!--information that was once limited to high rollers, everything from where to get the best deals in credit cards, mortgages and bank loans to often valuable advice from professionals on long-term market strategy. So consider how far we have come: a century ago, the messengers of Messrs. Dow and Jones hustled tips to a few fat cats on the Street. Now the Net brings a plethora of business information to one and all. And that...

Author: /time Magazine | Title: Words To Profit By | 12/7/1998 | See Source »

...course, there was never much in it for the states anyway, other than good press; in contrast to the tobacco suit, nobody was dangling umpteen gazillion simoleons in settlement money. Still, the defection does allow Redmond a little positive spin. Naturally, it was greeted as good news on Wall Street, where MSFT jumped more than 5 points in late-day trading...

Author: /time Magazine | Title: Microsoft Suit: Count South Carolina Out | 12/7/1998 | See Source »

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