Word: contrasting
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Dates: during 1990-1999
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...tobacco products are played down (they are only one of many headings on the company's Web site, and an inconspicuous one at that), and new attention is given to its food and drink products Miller and Kraft. The Marlboro logo no longer appears on the site, while in contrast the most complete link is to Philip Morris's community and charitable actions, including headings such as hunger, domestic violence, culture and AIDS. That the company is engaging in an intensive image-building campaign is clearest in its use of appealing rhetoric from two popular traditions: communitarian and voluntaristic...
Ameritrade's slacker-punk pitchman, Stuart, a sharp, hilarious contrast to the suits around him, has helped sell its slogan "Believe in Yourself." Career site Monster.com is taking a subtler approach. In its now famous spot, debuted during last year's Super Bowl, bright-eyed kids recite such lines as "I want to be forced into early retirement." Says Monster CEO Jeff Taylor: "Funny's good, but you have to end up with a good, lasting impression once you grab their attention...
Damasio knows that adults with injuries to the prefrontal cortex develop very similar problems, often quitting their jobs, gambling away their savings and alienating family and friends. But in those cases, the people still seem to know the difference between right and wrong. By contrast, the two young adults never seemed to have developed a moral compass in the first place...
...contrast, Berk said, "I was disappointed in the show and antics [Gore] put on...and the advantage he took of the stage...
Bradley by contrast, was his ordinary studious self. Staring at his shoes as he began to answer questions, he sounded more like a professor in front of a Core class than a blow-dried politician...