Word: control
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...Fleming was one of the unsung titans of his era, An American Movie Master also makes for a fascinating case study in how power was acquired, wielded and lost during the 1930s and '40s. Fleming knew the score as few did, working his way up the ladder to take control of some of the most ambitious, unwieldy and risky epics in movie history. For readers with a limited knowledge of the movie industry, its transition from silents to talkies, and the rise of the big studio picture, Sragow's thorough scene-setting could double as a cinematic history lesson - illuminating...
...were asked to draw circles to represent the softness of each towel - the softer the towel, the larger the circle. After estimating the area of each circle they'd drawn, those people were then given a choice between towels, and 83% picked A, 26 percentage points higher than the control group. By assigning a number to their own experiences, "they changed their decisions," says Hsee. It's not hard to imagine using a product, talking about it on a web site for other consumers, and, in the process, upping your own chances of buying more...
...then asked to rate on a 7-point scale both how much they liked phone A and how likely they were to buy it. The people who were given the numerical spec rated their chances of buying phone A much higher (an average 5.6 compared with 4.1 for the control group), even though the two groups rated how much they liked the phone just about the same...
...type B; the experimental group was told type A was 1.5 millimeters thick, while type B was 0.8 millimeters. As expected, once people were given the exact measurements, they much more often said they'd choose to buy type A - 51% of the time, compared with 37% for the control group. Yet when people were given the two bowls of chips and told to eat however much of whichever type they'd like, the two groups ate type A at practically the same rate - indicating that people liked the thin chips just as much as the thick chips, even though...
Meanwhile, Johnson Control Inc. of Milwaukee, a major supplier to Asian automakers operating in the U.S. such as Toyota, said it expects to report a loss for the quarter ending Dec. 31. "Global automotive production is significantly worse than just two months ago," said Johnson Controls chairman and chief executive officer Stephen A. Roell. "Our customers continue to announce production reductions and plant shutdowns on a weekly basis. Every region of the world is down by a double-digit rate," he added...