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...carpet of today can come across as a minefield full of dreaded surprises for even the best-behaved celebrity and booby traps from rogue journalist elements. It is one area where even the most tight-fisted publicist has to give up control. "There were rules before," says Jose Martinez of vice president of media relations for Fingerprint Communications. "Now anyone can snap a photo and write whatever they want and it's online in five minutes." (See the 100 best movies of all time...

Author: /time Magazine | Title: The Red Carpet: Minefield for Celebrities | 3/7/2010 | See Source »

...Whenever possible, Obama positioned himself to speak to the American people directly, with four prime-time press conferences, two major addresses before Congress and countless daytime events that garnered live coverage. But in a year-end review of communications performance, Pfeiffer and Dunn found that the President often lost control of the conversation by focusing too much on governing while the opposition campaigned against him, exploiting the cyclone's appetite for controversy even when it lacked a foundation in fact. Now, Pfeiffer says, the Administration will be better armed to react, with faster, more aggressive responses through more types...

Author: /time Magazine | Title: The White House Scrambles to Tame the News Cyclone | 3/4/2010 | See Source »

...cyclone is the new reality, and respect must be paid. "You can't really control it," Pfeiffer says. "You've just got to sort of edge it in one direction or another...

Author: /time Magazine | Title: The White House Scrambles to Tame the News Cyclone | 3/4/2010 | See Source »

...transportation. The biggest problem, however, is not the water. It's the salt. During the dry season, when channels and tributaries run dry, seawater can creep more than 18 miles (30 km) inland. Vietnam has installed a series of sluice gates to hold back high tides as well as control annual monsoon flooding. This has allowed farmers to switch between growing rice in the wet season and raising shrimp in the brackish waters in the dry. The result has been more-effective land use and higher crop yields, and a doubling of farmers' incomes in the Delta since...

Author: /time Magazine | Title: Vietnam Feels the Heat of a 100-Year Drought | 3/4/2010 | See Source »

Bolivian police, particularly traffic cops, indeed have a reputation for greasy palms. Two years ago, the city of La Paz resorted to hiring teenagers dressed up as zebras and mules to control traffic in the hectic city center because neither drivers nor pedestrians would respect the traffic cops stationed at intersections. Today's transport strikers propose a similar solution, that a third party be charged with monitoring drunk driving - though not the zebras, they said specifically...

Author: /time Magazine | Title: A 'Drunkards' Strike' Shuts Down Bolivia | 3/4/2010 | See Source »

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