Word: controllata
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...star] | What They're Drinking In Italy: Italy's agriculture ministry has announced it will allow wines produced under its DOC (denominazione di origine controllata) quality-assurance label to be sold in boxes, in response to requests from DOC winemakers in the Trentino-Alto Adige region. Vintners note that boxes are cheaper and more eco-friendly than glass and can keep wine fresh longer. But while boxed wine may be losing its lowbrow stigma, hold on to that corkscrew: wines with the tonier DOCG (denominazione di origine controllata e garantita) designation are still bottle-only...
Like the snooty appeal of the French Appellation Controllee, the Italian Denominazione di Origine Controllata is meant not only to guarantee origin and authenticity of a product but also to imply that a particular brand is, well, better than other brands. But Italy may be producing too much of a good thing. Originally intended as a guide to superior wines, the DOC stamp of approval now appears on Parmesan cheese, prosciutto crudo, balsamic vinegar and chestnuts, all frequent fare on Italian tables. Among the other items that may soon bear the DOC label: handcrafted ceramics, Neapolitan pasta and pizza...
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