Word: convenance
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Dates: during 1950-1959
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...cream topped off the meal. Mrs, Holstein's harvest from husband and guests: a burst of praise (spontaneous) for her "home-cooked" meal. Such jiffy cooking would have made Grandma shudder, but today it brings smiles of delight to millions of U.S. housewives. The remarkable rise of "conven-ience" or processed foods-heralded by the slogans "instant," "ready to cook" and "heat and serve"-has set off a revolution in U.S. eating habits, brought a bit of magic into the U.S. kitchen. It has freed the housewife from long hours at the stove, made her more conscious of sound...