Word: conventioneers
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“Kerry’s post convention polling numbers are a bit of an anomaly. Usually a candidate sees a huge bounce following a national convention,” Chavez said. “That didn’t happen this time. A large part of that is...
But Patterson credited the small bounce not only to the smaller number of undecided voters this year, but also to the cutback in convention coverage on broadcast networks.
The poll also found that around half of the convention audience consisted of viewers who stumbled upon the convention while watching television. Identifying the broadcast networks as essential to attracting a convention’s “inadvertent viewers,” the poll found that viewers are more...
More than 60 percent of DNC viewers on broadcast networks stumbled upon the coverage inadvertently, whereas less than 40 percent of such viewers tuned into the convention via a cable network in spite of its more extensive coverage.
Younger adults, in particular, were affected by the reduced broadcast coverage. Sixty-three percent of adults 30 years of age or younger identified themselves as inadvertent convention viewers, compared to 47 percent of older adults.