Word: conventioners
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When you go from a primary to a general, you say, "We know what worked in the primary. Will it work in a general election?" There was a nuanced change that we made in our slogan, right before the convention--from "Change you can believe in" to "Change we need...
There was a moment, before the conventions, when it definitely seemed like McCain's campaign was gearing up to drive home a message about shaking up Washington. They put out an ad that said he was called "the original maverick." But once they got out of their convention, they really...
There's a rhythm to all this that you have to get used to. Most people in the country had heard him speak once, and it was at the 2004 Democratic Convention. So when he went to a meet and greet with voters, people expected to hear the convention speech...
Of all the torn scraps of conventional wisdom being swept up and thrown away after the election, here's one that may be the most discredited of all: Americans don't vote based on the vice-presidential nominee. From the moment Sarah Palin finished her incandescent speech at the Republican...
But as Obama acknowledged in his acceptance speech at the convention, his grandmother was the rock on which his character and future were built. "She's the one who taught me about hard work," he said. "She's the one who put off buying a new car or a new...