Word: convert
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Using a strategy Arthur calls "target, leverage, link and lock," Microsoft proceeded to convert dos users to Windows users, Windows users to Word users and so on down the product line. Microsoft's customers, of course, were free to switch to WordPerfect for Windows or Lotus 1-2-3 for Windows or any other competing products. But by the time those programs were ready, Microsoft already owned the markets. "You could argue," says Arthur, "that Microsoft is the product of clever strategy, mediocre technology and a hell of a lot of increasing returns...
...Windows '95. I have watched them--in controlled experiments behind mirrored glass, of course--"Winsurf" for hours. I am certain that even John Stafford, the HCS president who was quoted in the Crimson saying that he would resist installing Windows '95 until he completed some school work, is a convert...
...scientists were able to distill fun and then convert it into music they would probably end up with something very close to ska. Ska is not the kind of music that you listen to and think, "The piece's harsh harmonies challenges conventional tonality," or "I'm really moved by its passionate lyricism." It's the kind of music you listen to and dance to-its hard to avoid moving your body-and think, "Gee, that was fun!" The ska sound centers around a some-what sped-up reggae beat, carnival-type rhythms, frequently humorous lyrics, large bands (sometimes more...
...G.O.P. welfare bill would convert the federal program that feeds needy women, infants and children into a bloc grant and give individual states the right to decide the program's nutritional guidelines. That means current restrictions on the sugar content in cereal, which allow the purchase of dowdy old Cheerios but not the more sugary Raisin Bran, would become a thing of the past. As a result, says Joseph Stewart, a senior vice president of Raisin Bran's maker, Kellogg, "Raisin Bran could no longer be denied the opportunity to participate in this program...
F.D.R., however, proved a reluctant convert; in 1937 he was still pining for a balanced budget, something that Keynesian economists warned would turn the "Roosevelt recession" into another full-fledged depression. Roosevelt's advisers accordingly persuaded him to seek to increase consumption. The answer to the question "What can you do for your country?" became "Consume." Thrift became wasteful, shopping patriotic--laying the groundwork for the I-consume-therefore-I-am society of today...