Word: cooingly
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WORLD BEATERS A21 Microsoft's Euromanager; Kellogg's new COO; a black mining exec in South Africa...
DAVID MACKAY Cereal COO...
ALEX FERRARI COO, MTV Networks International...
...easy to think of Dell Computer president and COO Kevin Rollins as just a fun-loving fiddle player who sings wisecracking lyrics about rivals at company gatherings in Round Rock, Texas. But don't be fooled. Rollins is also a polished management professional who runs the brutal day-to-day business of the world's No. 1 PC manufacturer. Thanks to Rollins, Dell has not only survived the tech downturn but also thrived, capturing 17% of the worldwide market in the first quarter, up from 14% in the same period last year. He doesn't have time to sit around...
...Dell do it? Direct sales. Back in 1994, largely at the behest of Rollins, then a consultant at Bain & Co., Dell jettisoned sales through retailers. In 2001, when much of the tech world was still in denial, Rollins slashed 5,700 jobs while stepping into his current role as COO. "We saw the downturn coming," says Rollins. "Because of our direct-sales model, we were talking to suppliers and customers daily." Next step: Dell got aggressive on the supply chain, cutting inventory from seven days to three and building to order only. The company slashed prices at home, then turned...