Word: cookbookers
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...Batali is becoming a brand virtually as you read this. This week he will make the rounds of morning talk shows to promote his new role as the official chef of NASCAR and his new cookbook, Mario Tailgates NASCAR Style. And just as he prepares for cooking demos and book signings at six NASCAR races this season, Batali and business partner Joseph Bastianich, 37, have begun construction on two restaurants in Las Vegas and another site in Los Angeles to be called Mozza that will house both a restaurant and a pizzeria. In July, Batali will launch 78 new items...
...know Batali only as the host of how-to cooking shows where he prepares uncommon Italian dishes--Paduan gnocchi, quail with peas, something called lamb squazetto and literally thousands of others--the NASCAR partnership will come as a surprise. (As will some of the dishes in the new cookbook, which include mudslide pie made with Oreos and graham crackers.) But Batali's visits to NASCAR events to research the book revealed--not least to him--that his appeal transcends foodies or Italophiles. Last June, just before he threw the green flag at the NASCAR event at Pocono Raceway in Long...
...other restaurants are flourishing; Bastianich estimates that they collectively serve 2,000 people a night. Last year the James Beard Foundation named Batali its Outstanding Chef--the top award a U.S. cook can win. This year the foundation has nominated Molto Italiano, Batali's 2005 book, as best international cookbook and Del Posto as best new restaurant. The winners will be announced at a Manhattan gala on May 8, a few days after Batali returns from cooking chicken thighs and tortilla casserole for scores of NASCAR drivers, crewmen, and their families at Talladega Superspeedway in Talladega...
...introduction to his 522-page magnum opus, Molto Italiano, chef Mario Batali reflects on the frenzy that now accompanies the opening of many American restaurants. "In recent years," he writes in the cookbook, which was published last May, "we seem to care more about the opening of a new restaurant than we do the opening of a new play or a new version of Don Giovanni by the local opera company. This makes me happy, but at the same time, it makes me just a little...
...Then it was October, then November, and on and on. At some point I stopped asking; the tension over construction costs and delays was obvious. Batali has a staggering array of national ventures to push this year-a partnership with NASCAR (for whom Batali has written a tailgating cookbook, to be published in April), his lines of cookware and packaged foods, three (three!) new restaurants in Las Vegas, another in Los Angeles-and Del Posto needed to open...