Word: cookbookers
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...ever before-as an almost inevitable subject matter in fiction, a considerable influence in the arts, a highly visible presence in the cities, from nighttime sidewalks to the most "in" parties. The latest Rock Hudson movie explicitly jokes about it, Doubleday Book Shops run smirking ads for The Gay Cookbook, and newsstands make room for "beefcake" magazines of male nudes. Whether the number of homosexuals has actually increased is hard to say. In 1948, Sexologist Alfred Kinsey published figures that homosexuals found cheering. He estimated that 4% of American white males are exclusively homosexual and that about two in five...
...cuisine costs by making René use frozen foods (a "very lousy" thing in the White House, he complained). That was the beginning of the end. The end came ever closer when she also insisted on pointing out her favorite recipes in a well-thumbed copy of the Gourmet Cookbook. "I have a master pastry chef who has been doing these things for 40 years," muttered the disconsolate chef. "You just don't open the cookbook to page 40 and stick it under his eyes...
...million so far. The most popular current titles include the R.C.A.F. exercises and How to Protect Yourself on the Streets and in Your Home, an insurance-company favorite. Publishers have also begun commissioning new books specifically for corporate clients. More than 200,000 copies of Benjamin's Coffee Cookbook, written for General Foods' Maxwell House Division, have been grabbed up. Special books have been written on gun ammunition for Olin Mathieson Chemical Corp.'s Winchester-Western Division, on bowling for AMF Co. and on photography for Eastman Kodak...
...Black & Decker, Weyerhaeuser, Phillips Petroleum, Carnation and G.E.'s Hotpoint Division-use books in sales campaigns. Last week the Aluminum Co. of America launched one of the biggest book campaigns yet. For 500 and an Alcoa coupon, it will send out a 310-page paperback called Mealtime Magic Cookbook, which contains hundreds of recipes for indoor and outdoor cooking-many specifying Alcoa wrap. Alcoa has ordered a printing of 100,000 to start...
...Prepare for College. United Airlines uses paperback travel guides to whet tourist interest in the cities it serves. Colgate-Palmolive is giving out sports books as premiums in its shaving-cream kits, and Squibb is pushing its new artificial sweetener, Sweeta, by giving away a sugar-free cookbook with each bottle. The biggest book users are insurance companies and banks, which pass out Merriam-Webster's pocket dictionary, home medical guides and dozens of others to push salesmen into living rooms or to locate loan prospects...