Word: cookbooks
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...million so far. The most popular current titles include the R.C.A.F. exercises and How to Protect Yourself on the Streets and in Your Home, an insurance-company favorite. Publishers have also begun commissioning new books specifically for corporate clients. More than 200,000 copies of Benjamin's Coffee Cookbook, written for General Foods' Maxwell House Division, have been grabbed up. Special books have been written on gun ammunition for Olin Mathieson Chemical Corp.'s Winchester-Western Division, on bowling for AMF Co. and on photography for Eastman Kodak...
...Black & Decker, Weyerhaeuser, Phillips Petroleum, Carnation and G.E.'s Hotpoint Division-use books in sales campaigns. Last week the Aluminum Co. of America launched one of the biggest book campaigns yet. For 500 and an Alcoa coupon, it will send out a 310-page paperback called Mealtime Magic Cookbook, which contains hundreds of recipes for indoor and outdoor cooking-many specifying Alcoa wrap. Alcoa has ordered a printing of 100,000 to start...
...Prepare for College. United Airlines uses paperback travel guides to whet tourist interest in the cities it serves. Colgate-Palmolive is giving out sports books as premiums in its shaving-cream kits, and Squibb is pushing its new artificial sweetener, Sweeta, by giving away a sugar-free cookbook with each bottle. The biggest book users are insurance companies and banks, which pass out Merriam-Webster's pocket dictionary, home medical guides and dozens of others to push salesmen into living rooms or to locate loan prospects...
What is "appropriate"? A cookbook of early Amerian recipes set in the Baskerville type of the colonial period is appropriate. The cover of a brochure for modern Knowles furniture which destroys our perception of the letter K and transforms it into a bending dynamic structure is appropriate. The NH symbol on a New Haven railway car, though it can be perceived in several ways (for example, with the figure-ground relationships of the letters changing), nevertheless strongly resists abstraction into its component parts. For a whizzing box car, that is appropriate...
...study the cuisine of France under a chef who once worked with Auguste Escoffier. Soon she had established her own cooking school-Ecole des Trois Gourmandes-with two French women as partners, who still run it. After twelve years of preparation, the three of them published in 1961 a cookbook called Mastering the Art of French Cooking...