Word: cookbooks
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Dates: during 1970-1979
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Though Southwestern has expanded its line of books to 29 this year, it still depends for more than 40% of sales on a few standard works printed and stored in huge quantities, including a $13.95 dictionary, a cookbook and the heavily illustrated, 9-lb., padded-cover Bible (sales: 175,000 volumes at $34.95 each for a book that costs the company about $ 12 to produce). Its youthful sales force in effect works half the year rather than merely the three summer months, because each young man or woman logs nearly 80 hours of selling time per week, or twice normal...
...Washington Post, Columnist Tom Donnelly reported coming across The Watergate Cookbook, written, he said, by people "deep in the soup" and featuring recipes for "purée of scoundrel, hush-money puppies and tongue à la Martha." Donnelly was only kidding; there is no such cookbook - not yet. But Howard Mercer, an inventor, and Joe Sugarman, an advertising executive, have created a slick card game called " Watergate Scandal: a game of cover-up and deception for the whole family." The pious instructions read: "To win: nobody in the Watergate Scandal wins. There are just losers. Once the cards are dealt...
...Agent Ronald Athenas received 275 calls in a 24-hour period on his "hot line," which supplies gardening tips. On request, Seventh-day Adventists have recently mailed 7,000 booklets of meatless recipes to recent converts to vegetarianism. The Adventists have also sold 1,700 copies of their meatless cookbook ($2.95) at regional headquarters in Glendale, Calif...
...over anybody, effuses that she "combines scholarship and political sense with damn good food." Former Harvard President Nathan Pusey calls her place "not merely a restaurant, but a cultural exchange center." Danny Kaye trades recipes with her. Dr. Paul Dudley White, the heart specialist, wrote the introduction to her cookbook. To the cerebral celebrities and hungry students of Cambridge, Mass., Joyce Chen, proprietor of a Cambridge restaurant that bears her name, is the Chinese Julia Child. In fact, when Child dines out, she is likely to be found munching pressed duck at Joyce Chen...
JAMES BEARD, syndicated newspaper food columnist and author of The James Beard Cookbook, James Beard's American Cookery, Cook It Outdoors and Menus for Entertaining...