Word: cookbooks
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...fastest-growing part of distance learning is in continuing or executive education," says Brandon Hall, author of Web-Based Training Cookbook (John Wiley & Sons; $39.99), published last year. "Busy professionals trying to manage their work and personal lives can log on to a class late at night or early in the morning, or whenever is best for their schedule. And they're learning only what they really need to know to improve performance on their current job or maybe in preparation for that next...
...reveals anything valuable about their culture--and surely it does--then the dog-eared, gravy-stained pages of the old Joys are an invaluable resource for future historians. With 14 million copies in print, it is not cookbookery's commercial champion; that title belongs to the Betty Crocker basic cookbook, which has moved roughly 60 million copies. But Joy earned pride of place as the one indispensable kitchen reference source, and a fail-safe graduation or wedding present besides. It told beginning or uncertain cooks how to, among everything else, set a table, fillet a fish and turn a squirrel...
Updating Joy may prove monstrously profitable, as well as an idea whose time has come. Actually doing so proved monstrously tricky. For aside from its encyclopedic thoroughness, much of the cookbook's perennial appeal has stemmed from the distinctive, comforting, we're-all-in-this-together voices of two women: Irma Rombauer, who wrote and self-published the original Joy in 1931, and her daughter Marion Rombauer Becker, who first served as her mother's helper and later assumed full custodianship of the ongoing endeavor. Dying of cancer, Marion concluded her acknowledgments to the 1975 edition in a valedictory manner...
...dollars provided a satisfactory answer for all the parties involved. Ethan is hence listed on the cover and title page along with Irma and Marion as the author of the Joy of Cooking. But how many verses, people in publishing and in the intensely competitive world of chefs and cookbook writers wondered, often loudly, did Ethan really sing for his supper...
...cookbook, in short, has come a long way from St. Louis, Mo., where the newly widowed Irma Rombauer, in the teeth of the Great Depression, assembled her recipes and those of her largely German-American friends. Whether the new Joy will win minds and hearts the way the old ones did remains a matter of intense interest to those involved. A lot is riding on this project, and as Irma's friends might have said, the proof is in the pudding. --Reported by Andrea Sachs/Cincinnati