Word: cooke
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Dates: during 1970-1979
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Summer is also the time of the dachniye muzhya, or dacha husbands, whose families are away in the country, leaving them to cook for themselves in the city Monday through Friday and commute to the dacha on weekends, carrying supplies-a situation familiar to many urban American husbands. The role of dachas in Russian life is by no means new to the Soviet era. Anton Chekhov wrote a short story about a dachny muzh who made the best of his citybound work week by taking a mistress in the summer while his wife was at the dacha...
...been with just one idea," says Roberta. "Whatever it was, I told myself, 'This is it.' " She took everything slow and steady, step by step. While she was growing up in Arlington, Va., her father worked as a draftsman and her mother as a public school cook who played organ at a local church. By the time she was nine, Roberta was playing for the Sunday school; at age eleven she was sitting in for Mom at the 11 o'clock service. She entered Howard University on a partial music scholarship...
...Americans have been imbibing less of it. During the 1960s, annual per capita consumption dropped from 15.8 Ibs. to 13.4 Ibs., as more Americans turned to soft drinks. Maxim, which is General Foods' freeze-dried coffee, is being outsold by Nestle's Taster's Choice. Says Cook: "To get on the shelf, Nestle's had come in with some very attractive inducements"-price deals for grocers, coupons, vigorous advertising campaigns...
...were bushwhacked by competitors; the company has recently sold the line to Schulze and Burch Biscuit Co. Cool 'n Creamy frozen puddings were also a disappointment. "We were hoping that Cool 'n Creamy would continue to build, but it hasn't," says Cook...
...bring the company around, Cook has started a major reorganization, giving more power to a few veteran vice presidents and centralizing far-flung product research. He has a salesman's high hopes for several products that are test-marketed: Brim, a decaffeinated coffee; Master Blend, a mix of freeze-dried and spray-dried coffee that would cost less than either Maxim or Taster's Choice; Oven Top, a chicken or turkey dressing that can be cooked without a bird; and Soft-Swirl, a mousse dessert. Meanwhile Cook faces mandatory retirement in less than three years, and the company...