Word: cooked
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Dates: during 1960-1969
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...recent survey found Thos. Cook & Son to be by far the world's best-known travel agency. The same study reported that Cook's image was that of a stable but stodgy and relatively expensive company. In that sense, the travel agency that started it all in the early Victorian era, 127 years ago, has become a sleeping king of the travel industry. Smug and content with its middle-class clientele, it has ignored both old competitors and the newcomers to the business who have harnessed the boom of cheap package tours...
Heavy Hand. Thos. Cook & Son is now trying to change that image. This fall, through an exclusive link-up with British European Airways, it will initiate "Silver Wing Tours," offering a choice of low-cost package tours to no fewer than 97 vacation spots. The minimum price will be $89.60 for a 14-day trip from London to Mallorca and back, including lodging, meals and free information that can be gained from Cook's expert agency. Cook's expects to pick up 250,000 to 300,000 customers for such inclusive tours...
Second in size only to American Express and serving 10 million travelers a year through 420 offices around the world, Cook's saw its profits dawdle along during the early 1960s and by last year they were down to a mere $2.2 million on a turnover of $378 million. At least part of this sluggishness can be ascribed to the heavy hand of the British government, which has owned the company since 1948. Tory pressure is already building up in Parliament to return Cook's to private ownership...
...Washed Shores. Back in 1841, Cook's started out as a temperance evangelist's venture into group travel. An ex-printer named Thomas Cook, busy saving souls on the gin-washed shores of the British Industrial Revolution, chartered a train for 570 followers to attend a temperance convention. The group traveled in open tube cars from Leicester to Loughborough and back for one shilling per head. Soon Cook began organizing group trips for a profit, and his company, Thomas Cook, Excursionist Agent, was firmly launched during Queen Victoria's Crystal Palace Exhibition in 1851. To this pioneering...
Twelve years later, Thomas Cook took his first batch of 130 English tourists to the then remote Swiss Alps. In 1872, a year before Jules Verne's book appeared, Cook arranged for a trip around the world that lasted 222 days. Cook's tours soon became a household word on several continents and continued to expand under Thomas Cook's son John, who took over...