Word: cooking
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Dates: during 2000-2009
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...trashing public property at 2:30 in the morning. (And if Florida police aren?t careful, they risk looking as if they?re handling a celeb with kid gloves.) Moreover, "we expect greater disclosure from a celebrity like Tiger Woods because he is so familiar to us," says Ida Cook, a sociologist at the University of Central Florida in Orlando. "When we're denied that, it doesn't feel right...
...want to understand the disconnect between watching cooking shows and wanting to cook, get this: Schwan's Home Service is offering Top Chef--branded frozen meals. The idea that hard-core fans who study contestants' knife skills every week would choose to order from a giant company that's been delivering frozen food to rural America for 57 years doesn't surprise Harry Balzer, who tracks food trends for the market-research firm NPD Group. "You're going to eat four to five times today, and the one thing I know you're going...
...ordered all five of Schwan's Top Chef meals--which cost $10 to $12 each--and invited my friend Jonathan Karsh, a reality-show producer and an excellent home cook, to try them. The first thing we noticed was how right Balzer was about the way we embrace prepared meals. Several times I said I had better "start cooking" when I meant "start microwaving." I was able to open the boxes with a knife from the Top Chef cutlery set the show sent me and pair the food with a Top Chef--branded Quickfire cabernet sauvignon (which was surprisingly good...
...Karsh isn't the audience. Yes, he's both the hard-core fan Bravo wants to give a fuller experience to and the urban consumer Schwan's is trying to expand to. But he cooks. The Top Chef deal is targeting people who don't have time to cook but do have time to watch TV. It's going to make a fortune...
...invited a lot of us to cook with him,” Cuevas explained. “The dinner we had was pretty good actually...