Word: cooking
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...want to understand the disconnect between watching cooking shows and wanting to cook, get this: Schwan's Home Service is offering Top Chef--branded frozen meals. The idea that hard-core fans who study contestants' knife skills every week would choose to order from a giant company that's been delivering frozen food to rural America for 57 years doesn't surprise Harry Balzer, who tracks food trends for the market-research firm NPD Group. "You're going to eat four to five times today, and the one thing I know you're going...
...ordered all five of Schwan's Top Chef meals--which cost $10 to $12 each--and invited my friend Jonathan Karsh, a reality-show producer and an excellent home cook, to try them. The first thing we noticed was how right Balzer was about the way we embrace prepared meals. Several times I said I had better "start cooking" when I meant "start microwaving." I was able to open the boxes with a knife from the Top Chef cutlery set the show sent me and pair the food with a Top Chef--branded Quickfire cabernet sauvignon (which was surprisingly good...
...Karsh isn't the audience. Yes, he's both the hard-core fan Bravo wants to give a fuller experience to and the urban consumer Schwan's is trying to expand to. But he cooks. The Top Chef deal is targeting people who don't have time to cook but do have time to watch TV. It's going to make a fortune...
...weekends - something to do when you have extra time and, more importantly, extra cash. So why at a time when the number of dinners that Americans are eating out is at an all-time low, and the economy has more and more people turning to their kitchens to (gasp!) cook for themselves, is this niche meal on the rise? Brunch traffic was up 8% during the first eight months of this year compared to the same period in 2008, according to market-research firm NPD Group. Brunch traffic was up 15% in the South, and even in the Northeast...
...inspired to create these dishes with the idea that parents cook one meal instead of two. A lot of times, they're making one meal for the adults, and one for the kids. I think you can find dishes that can do both. Dishes like green beens with aioli and some toasted almonds, or a piece of French bread covered with cream cheese, mayonnaise and white cheddar topped with some hot Italian sausage and mushrooms - they're flavorful and they're easy. And most importantly, anybody in your family...