Word: cool
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Dates: during 1950-1959
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...work together. Knudsen's first move after he became general manager was to go to the styling center. He knew what was wrong with Pontiac; it had a "grandma image" in the customer's mind. He wanted to change it so "teenagers would shout, 'Cool, man, real cool.'" The 1957 Pontiac was only 30 days from pilot production, just 60 days from volume production. Walking around the car, Knudsen announced abruptly: "Let's take the silver streaks off. That's the biggest change we can make." The stylists were shocked. They reminded...
...truth, there is very little to say about the difference in "character" among the dorms, even less than among the Harvard Houses. A lengthy blurb on each dorm is bound to deteriorate into a few private jokes or a questionable attempt to attach cliches to each one--Briggs: "cool, self-assured sophistication;" Eliot: "talkative;" Holmes: "musical, spirited, homey;" Whitman: "slightly mad potpourri...
Comfortably cool in his air-conditioned office, President James M. Skinner Jr., of Philadelphia's Philco Corp., leafed through his weather reports last week and broke out a sunny smile. "It hit 90° in Indianapolis, 91° in Chicago, 92° in Cleveland, 93° in Knoxville, and even higher in the Deep South," he exulted. "If only this nice hot, humid weather continues, we'll really sell air conditioners this year...
Sales of room air conditioners generally follow the thermometer. The past two summers were cool, and the industry's sales were slow, sliding along at roughly the 1956 level of $3.2 billion. This season is shaping up as the hottest in the industry's 57-year history. Carrier Corp., the industry's Goliath (total 1958 sales: $252.5 million), is selling room units 32% ahead of last year, and Fedders Corp., biggest seller of room units (fiscal 1958: $53.9 million), is running 10% ahead in shipments. In March alone, Westinghouse, which has air-conditioned everything from President Eisenhower...
Cold Seat. A portable car seat that keeps the motorist cool by forcing a draft of air under and behind him will be put on sale by Comfort Conditioning, Inc. of Norfolk. Built like a conventional summer car-seat pad, the cooler has a four-blade fan in a steel housing, draws its power from the dashboard cigarette-lighter outlet. Price...