Word: cool
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Dates: during 1950-1959
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Ever since they won independence, Brazilians have dreamed of a cool, gleaming inland capital far from the humid, colonial seaport of Rio de Janeiro. Last week, on a 4,000-foot plateau 600 miles northwest of Rio, the first buildings of the new inland capital of Brasilia were inaugurated...
...refrigerators will travel to New York and back as a floating art show on the S.S. Liberté, then will be auctioned off for charity. Whether the culture-in-the-kitchen movement would catch on, not even the cool heads at General Motors (France)-who supplied the Frigidaires-cared to predict. Pablo Picasso had an opinion on the subject. Asked to contribute to the show, Picasso had refused. He wouldn't want to use anything but white paint on a refrigerator, he said, "so why bother...
...loses its value." The Evans Case Co. recently scratched its giveaways of handbags, which had hit $25,000 a year on such matinee tearjerkers as Queen For a Day and The Big Payoff, because "we never traced a single sale to the TV giveaways." General Electric also is cool to giveaways. Reasons G.E.: "Viewers may be encouraged to try to win a product rather than...
...Cool $1,000,000. Landa's most notable fight, before Penn-Texas, was at Fruehauf Trailer Co. There he defended President Roy Fruehauf against a raid after brother Harvey Fruehauf sold a large block of stock to the Detroit & Cleveland Navigation Co. Landa proceeded to raid the raider, made himself a cool $1,000,000 on Fruehauf stock during the fight. Landa welcomes allies from any quarter. During the Fruehauf fight, he negotiated a $1,500,000 loan from the then Teamster President Dave Beck to finance Fruehauf stock purchases...
...Vienna New Austria. On audiences at Manhattan's Metropolitan Opera (where his son Herbert has been a longtime stage director): "Each year a new generation of Mammon families is educated for attendance at the Metropolitan, where the young lady learns to sit in a box with the cool expression of a rich heiress and look at the stage as if she were packed...