Word: cool
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Dates: during 1960-1969
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...California banker put it, "be like hitting an already trembling economy with a sledge hammer." A veritable drum roll of reasons against a rise was marshaled by Arthur Burns, who was Dwight Eisenhower's chief economic adviser. "If the purpose of a tax increase is to cool off the economy, such a process is already under way without it," he told a bankers' conference in New York. "With the scope of economic expansion narrowing, with labor costs rising, with profit margins shrinking, with construction costs high and running well above investors' estimates, with the stimulus...
...Greenson-and not for the better. "It is my definite impression," Dr. Greenson told the American Medical Association last week, "that women are becoming sexually more assertive and demanding, and men are more indifferent and lethargic." His observations, he added, are as valid for the youth of the current "cool" generation as they are for the middleaged...
...with a relative absence of frustration. "The great lovers in real life and in literature," he noted, "were willing to suffer great misery and pain for their loved ones-to wait, to struggle and to endure, all of which went to make the loved one more precious. The 'cool' set is used to quick and easy gratifications, Instant warmth and instant sex make puny love, cool sex, and a turning...
...exams also contributed to the absences. The strike organizers demanded that Heyns, who flew back to the campus, promise never again to call police out to handle campus "political" problems, drop all charges against those arrested, accept an entirely new form of student government. Heyns, waiting for emotions to cool, made no promises, but blamed the agitation on outsiders. Berkeley, he said, "can resolve its own problems within its own community, in its own way, but has no protection from outside protests...
...Montreal's Expo 67, Dallegret has designed a device that looks like a giant metal steeplechase hurdle, weighs half a ton, and is priced at $27,000. It consists of two slender beams of anodized aluminum, 30 ft. long by 2 ft. high, braced between uprights. A cool piece of pure structure, the object has all the contemplative imagery of an I beam, but it has an inner electronic life. The narrow six-inch gap between the aluminum beams is brightly lit by hidden sodium-vapor lamps that shine on electric eyes staring up through pencil-sized holes...