Word: cool
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Dates: during 1960-1969
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...train, the subway, the telephone, the telegraph, and eventually the automobile, foreshortened distances; the countryside beckoned, and people sick of inner-city congestion rushed in hordes to the cool green plots of suburbia...
...Eastern power equation. For more than a decade, sometimes by proxy, the U.S. has been engaged in an effort to maintain a "balance of weaponry" between Israel and the Arabs. Indeed, it was the U.S. that financed Bonn's embarrassing tank deal. The Soviet Union has pumped a cool $1 billion worth of arms and aircraft into the Arab world in an effort to unbalance the situation. Earlier this month, a flight of supersonic MIG-21D fighters roared into Cairo, giving Egypt a clear tactical edge over Israel's slower, French-built Mirage III-Cs. Also delivered...
...Sloan preferred it that way. Though he was friend and adviser to U.S. Presidents, he treated them with the same cool courtesy that he showed toward used-car dealers. He carefully answered all letters that came to him, but, whether to a close friend or perfect stranger, he always signed himself as "Alfred P. Sloan." In his autobiography, My Years with General Motors, which started as a series of articles in FORTUNE and became a book that sold 50,000 copies, he passed on to would-be tycoons his secrets of success. "Keep an open mind," he wrote, "and work...
Occasionally, Farmer refuses to let facts dilute a good argument. He claims that last year's Watts riot "probably could have been contained by police restraint," though Watts really boiled over only after Los Angeles police pulled out of the ghetto for hours in hopes that it would cool off. Similarly, in an overlong section on the failings of U.S. policy in Africa, he mentions "the recent visit" of Red China's Mao Tse-tung, though Mao has never been near the place. But Farmer's talent, after all, lies in leading, not writing...
Kleist likes the "cool simplicity" and "clean typography" of Scandinavian jackets. Praising East European designs for their "unpretentious charm," he points to the "subtle and original" calligraphy of Czechoslovakian and Hungarian jackets. Poland has no competing publishing firms to vie for public favor with attractive jackets, but the State publishing monopoly nevertheless employs outstanding artists who have made Poland a leader in jacket design. Russian jackets, on the other hand, tend to be "stodgy and conventional." Kleist says that the lack of jackets on Chinese books is probably due to China's paper shortage...