Word: cool
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Dates: during 1960-1969
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About 175 pajama-clad Winthrop House stalwarts were awakened and sent into the cool morning air early-Saturday by the melodic strains of the Gore Hall fire alarm. This time it was the real thing...
...rivals for the premiership, cool, conservative Eisaku Sato is the stronger. A career bureaucrat, he is backed by his brother, ex-Premier Nobusuke Kishi (who changed his last name when he was adopted into the samurai family of his wife), as well as by another influential ex-Premier, Shigeru Yoshida; Sato served effectively in both their administrations. A candidate for party president in the Conservative-Liberal elections last July, Sato lost by only ten votes to Ikeda, who had appointed him to the key Ministry of Trade and Commerce. Sato subscribes to Ikeda's policies, although he favors...
...changed-Bangkok's November temperature still averages 80°, and in Singapore the humidity stays at 84%-but it is being dealt with in a way that might have forced Maugham and Conrad to rewrite some torrid passages. Air conditioning has come to Southeast Asia in force, cooling public places and some homes, changing ways of life, and coining money for the entrepreneurs who work it cool...
...cool air is sweeping across the area from Mandalay to Mindanao. In smaller towns, air-conditioned bars are the commerce and conversation meccas that U.S. barrooms were in television's infancy. Studies show that air conditioners raise plant efficiency by as much as 20%, and they are such crowd-drawers for stores, hotels and restaurants that some small eateries have more money invested in their cooling system than in all the rest of the place. Even Hong Kong prostitutes now entertain in air-conditioned "entertainment hostels," where climatized clients are said to tarry longer and tip higher...
Cold Prestige. Air conditioning has a way to go to win full acceptance. It helps banish heat rash and heat-induced impetigo (known as "Hong Kong blister"), but older Asians blame it for everything from asthma to paralysis. Some businessmen refuse to cool offices for fear salesmen will not venture out; since Asians assume that a closed door means an absent merchant, others suffer the high cost of keeping their air conditioners on and their doors open. The biggest inconvenience is that many offices, for reasons of prestige, are kept so frigid that Oriental secretaries have to wear a couple...