Word: cool
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Dates: during 1960-1969
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...students at Columbia first began demonstrating, a week and a half ago, because a girl as cool as the stewardess had not bothered to read the Times for quite a while. She got stoned, but she probably didn't vote. The Columbia students wanted to convert the cultural alienation, so pervasive in young America, into political alienation, which is only beginning...
...students at Columbia continued demonstrating, and would not stop until they were granted total amnesty, because even if the cool stewardess did read the New York Times, she probably still wouldn't know what was happening. If they had given up demonstrating, they would be publicly admitting their own guilt and they would have lost their chance to force the Times to report the story from a different view-point. They would do so only if the students succeeded in forcing the administration to meet their demands and in winning the support of the respectable Columbia faculty...
...last summer - black slum dwellers raced to help firemen, not hin der them. The major reason was that black militants such as Playwright Le-Roi Jones had reached a grudging armistice with the city's white authorities (TIME, April 26) and passed the word down to the streets: Cool...
...Artists who followed in his wake have moved a long way from his early haphazard, boisterous ways. Luminal artists first experimented with the pulsating strobe effects and psychedelic projections that have since moved into discotheques, ballets and boutiques; the newest and most radical works are apt to be calm, cool and minimal. A case in point is Dan Flavin's "Indoor Routines," constructed of 54 pink and gold fluorescent tubes, which turned the main floor of Chicago's Museum of Contemporary Art into a lurid, luminal glen...
...Americans to savor Brach candy, Gulden's Mustard and Chef Boy-ar-Dee foods, to rub on Meet and Aero Shave, to wash their clothes with Woolite, to battle their bugs with Black Flag, to treat their ills with Dristan, Anacin and Bi-So-Dol, to keep their cool with Equanil? Even the most ardent shoppers might be hard put to answer because for all the effort it puts into making household names of its more than 90 brands, American Home Products Corp. cares little about plugging its own corporate identity...