Word: cool
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Dates: during 2000-2009
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...basic kinds of buyer. The classic buyer who tries to buy only things that he or she needs, who thinks about it rationally, who compares prices. The romantic buyer shops with his or her heart. The romantic may buy something because it is trendy or it has a really cool design or because he or she is feeling blue and needs a pick-me-up. It is someone who cares less about durability and more about emotional satisfaction and appeal. (See "Recession Shopping: 10 Things to Buy Right...
...started Shoptimism before the recession. How did the economic crash change the book? A lot of people who might have been romantic buyers in 2007 steadily became more and more classic. They had to be much more mindful about how to spend their money. Suddenly cool didn't mean trendy, it meant something that would last or was a really great bargain...
...Dutch in the 17th century and used as a place of burial. When the British arrived in 1825, they added a lighthouse and converted the original building into a munitions and gunpowder store. Wander through the arresting stone structure, which is open to the sky, then sit on the cool floor and gaze out at the Strait. (See TIME's Global Adviser for exotic, beautiful and interesting getaways...
...healthier hearts sound more musical than unhealthy hearts, and Yi Wei '10 has used this idea to create Gigue, an interactive musical experience that will be featured at the opening celebration. Audience members can step up and have data collected on their heart beats turned into a song. Pretty cool...
Strolling through downtown Geneva on a cool October evening, Nadia, a 23-year-old Kosovo native, shakes her head at a provocative poster depicting a burqa-clad woman in front of a thicket of missile-shaped minarets rising out of a Swiss flag. Below the flag, the word stop is written in big, bold letters. "As a Muslim woman, I am offended by this image," says Nadia, who requested that her last name not be used. "It presents Islam as a danger to Swiss society...